CONTENT DESIGN · RESEARCH · STRATEGY

Research into words.
Words into clearer experiences.

I’m Anna, a UC Berkeley student studying Linguistics and Digital Media & Communication. Raised in New Zealand in a Chinese family, I bring a life between languages to user research, content design, and storytelling.

Explore selected work Meet the creator behind 200K+ followers ↗

FEATURED / DIVAFLOUX + CONTENT DESIGN

DivaFlo

From tracking a cycle to planning a day.

5 interviews · 2 usability participants
Research · UX writing · Prototyping

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Selected work

RESEARCH · CONTENT · EXPERIENCES

IGN ENTERTAINMENT / PROJECT SNAPSHOTUnderstanding
a generation
in play.700+survey responses20+interviews

01 / CONSUMER INSIGHTS

Gen Z research for entertainment brands.

Mixed-method research through Berkeley’s Business & Film Association. Ten recommendations for IGN, alongside projects for Another Planet Entertainment, APM Music, and Crunchyroll.

Explore research ↗Read the IGN report ↗

AIRLEARN / CONTENT SNAPSHOTFrom audience
insight to
creative execution.30M+organic views110K+followers on Airlearn

02 / CONTENT STRATEGY

Content strategies shaped by audience response.

Audience insight, scripting, production, and iteration for my own channels, Airlearn, Turbo AI, and Veevo Health.

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Currently exploring

PROJECTS IN PROGRESS

e.l.f. · Changing the Board Game

Brand strategy and audience engagement.

California Academy of Sciences · Evergreen

What brings visitors back to familiar exhibits?

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Anna in a close-up from a choreographed combat practice

OFF SCRIPT / A PERSONAL CHANNEL WITH 200K+ FOLLOWERS

Curiosity in motion.

My personal channel brings comedy, candid advice, and Chinese cultural storytelling to a community of 200K+ followers. Meet my “Asian mum” persona, explore my creative work, and see the other side of how I tell stories.

Off camera, I’ve represented New Zealand in wushu and worked as a stunt double on Disney’s Mulan.

Get to know me & watch my videos ↗

Research into words.Words into clearer experiences.