My marketing strategy work spans my own channels and past roles with Airlearn, Turbo AI, and Veevo Health.
I move between audience insight and creative execution: finding the angle, shaping the hook, making the content, and using the response to inform the next version.
MY OWN CHANNELS · ONGOING
Content creator & strategist
I build my own content strategy around culture, language, cooking, and everyday wellness—turning familiar experiences into stories people recognize and want to share.
AIRLEARN · NOV 2025–JUL 2026
Social Media Content Creator
Turned complex English concepts into accessible short-form videos. Owned the process from trend research and scripting through filming, editing, and performance analysis.
TURBO AI · OCT 2025–FEB 2026
Digital Marketing Intern
Created trend-responsive hooks and video formats, then used engagement data to refine the content strategy.
VEEVO HEALTH · PREVIOUS WORK
Marketing Lead
Built the organic social strategy around audience personas, brand voice, content pillars, and platform plans for TikTok, Instagram, and YouTube Shorts.
AIRLEARN / SELECTED CONTENT
Three examples from my work turning English concepts into short-form content.
SELECTED AIRLEARN EXAMPLE
A recurring nickname format turns wordplay into a short, shareable piece of entertainment.
Creative approach: A specific social scenario, inventive phrasing, and direct-to-camera delivery make the format easy to recognize and repeat.
PREPOSITIONS
A cotton-candy lesson gives English prepositions a familiar, visual context.
VOCABULARY + PRONUNCIATION
A playful take on some of the longest words in English.
If a reel doesn’t load here, use its Instagram link to watch it.
The connection to UX: Both ask me to understand the audience, make the message easy to grasp, and learn from what people actually do.
Meet the person behind the work ↓