Education
University of California, Berkeley
Expected Graduation: May 2028
Bachelor of Arts: Linguistics + Digital Media and Communication Minor: Cognitive Science and the Future of Tech
Work Experience
Veevo Technologies
Marketing Lead
June 2026 – Present
- Built Veevo Health's organic social strategy from the ground up by defining brand voice, audience personas, content pillars, and platform-specific growth strategies across TikTok, Instagram, and YouTube Shorts
- Developed and tested 10+ content formats, selecting 5 repeatable video series that supporting the product launch
Airlearn
Social Media Content Creator
November 2025 – July 2026
- Drove 30M+ organic views and 110k+ followers by optimizing the full short-form content pipeline, including trend research, ideation, scripting, filming, editing, and performance analysis, analyzing audience engagement
- Translated complex English concepts into engaging, shareable, retention-focused videos
Another Planet Entertainment
Project Manager (contract)
January 2026 – May 2026
- Led Gen Z consumer research for the Castro Theatre, identifying 10 opportunities to appeal to younger audiences
- Mapped the creator landscape to identify partnership opportunities, content gaps, and audience engagement strategies
APM Music
Project Manager (contract)
January 2026 – May 2026
- Designed surveys and focus groups to analyze music discovery, fandom, and influence of AI on audience behavior
- Synthesized findings into 10 strategic recommendations informing artist positioning and catalog strategy
IGN Entertainment
Senior Consultant (contract)
August 2025 – December 2025
- Led mixed-method consumer research (700+ survey responses; 20+ interviews) to uncover audience insights that were published in The Generations in Play 2026 Audience Insights Report
- Translated insights into 10 strategic recommendations for branded content, creator collaborations, and acquisitions
Turbo AI
Digital Marketing Intern
October 2025 – February 2026
- Generated 8M+ organic views by researching trends and developing responsive hooks and video formats
- Increased video engagement by 150% by analyzing engagement metrics and conducting A/B testing
Leadership & Involvement
- Drove 10000+ Canva activations among UC Berkeley students by administering 3 in-person events
- Developing branded digital content and leading 3 strategic collaborations with campus student organizations
Cal Wushu
President (Previous Public Relations Chair)
May 2026 – Present
- Lead the executive board overseeing recruitment, operations, competitions, and community-building initiatives
- Increased club membership and retention by 200% through social media and in-person recruiting campaigns
YHWH Apparel
Senior Advisor (Previous Marketing Chair)
August 2025 – Present
- Analyzed customer feedback, engagement metrics, and social trends to refine brand messaging and content strategy
- Drove 5 stock sellouts by leading social media promotion, and increasing content shareability through giveaways
Business and Film Association
Project Manager (Previous Partnership and Outreach Chair)
February 2025 – May 2026
- Initiated outreach to 6000+ Industry professionals, securing and overseeing the delivery of 3 high-profile contracts
- Led 6-person consulting teams to compile consumer insights and growth strategies into 10 strategic recommendations
Skills & Interests
Skills: Consumer Research, Competitive Analysis, Audience Insights, Content Strategy, Social Analytics, Creator Partnerships
Tools: Codex, Claude Code, Python, Canva, Figma, Meta Business Suite, Microsoft Office, CapCut, Adobe Premiere Pro
Languages: Mandarin (Fluent), English (Fluent), French (Limited proficiency)
Interests: Content Creation (200k+ followers across Instagram and TikTok), Martial Arts (7-time New Zealand Wushu representative + Youngest ever member of the International Wushu Athlete Committee), Stunt Performance (Actor Award nominee for Disney’s “Mulan”), Theatre (Monty Python’s Spamalot), Choral music (Silver award in New Zealand National Big Sing Finale), Chinese Calligraphy (Student Assistant at the Arts and Humanities Institute of New Zealand)